Established in1743, Freshfields Bruckhaus Deringer is a member of the Magic Circle of elite British law firms. As a global brand, it attracts and trains the brightest UK trainees in a highly competitive marketplace.


Trainee recruitment is a competitive market. To recruit the best talent Freshfield’s wanted to understand what aspects of its online recruitment campaign worked and what could be optimised based on emotion.


Our technology can analyse over 20 different emotions expressed by people online. These emotions are linked to concepts so you can discover why your brand or content is performing good or badly. By analysing the different emotions that occur at each stage of the recruitment journey it created new opportunities to create better alignment between what signals the brand sends out and the emotional impact of these on potential new recruits.




“It has given us fresh insights into our trainee recruitment and as a result we are looking at areas we can change to make their experience with the Freshfield’s brand, even if it’s a no when it comes to the end of their application, a positive one. So it has given us information that we can use to benefit the business.”

Barney O'Kelly, Global Head of Communications at Freshfields