Context

Tweak Marketing was founded by Louise Proddow, author of Heroes.Com: The Names and Faces Behind The.Com Era, the previous head of brand for Dell, Nokia and Sun Mircosystems. Tweak’s clients range from Experian to leading tech provider Trustmarque.

Challenge

As a leading digital communications agency, Tweak need to demonstrate the return on investment on the campaigns it delivers. Tweak required an content analytics platform to extract insights from the content generated before, during and after campaigns in order to optimise and drive return on investment. 

Solution

As part of a robust evaluation of vendors, Tweak evaluated core solutions based on the ability to analyse emotion from content. toneapi enabled Tweak to inform its clients of the impact of content in a timely manner.

Impact

 

toneapi have been critical to the success of our marketing campaigns. We deliver emotionally intelligent campaigns for global brands. Understanding the emotional reaction to content is vital so that it can optimised and improved. toneapi stood out in the marketplace as the only provider of deeper analysis of emotion to meet our needs.” 

Louise Proddow, Founder Tweak Marketing