Context

Conran Design group is a brand and stakeholder communications agency. With close to 100 staff spanning it’s New York and London offices it’s one of the leading creative communications agencies in the world.

Challenge

Design is the key link between a brand and it’s audience. Linking the two through emotion is a well crafted art at Conran Design Group. The role that emotion plays in any communications be it a company website, brochure, video description or single tweet can be difficult to evidence.

Solution

Conran Design Group use toneapi to provide an additional layer of science and analysis to its communication by surfacing the key emotions expressed in any written text. This solution provides deep insights at every stage of the creative process from pitching to winning new business to designing communication to evoke emotions that deliver more connected and meaningful communications.

At Conran Design Group, we’re using toneapi as an effective way to understand the emotional performance of content. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results for our clients.

Ian Howlett, Head of Digital Conran Design Group