Toneapi: Software for the Production of Emotional Content

Toneapi, the new software by the acclaimed data analytics firm Adoreboard, is currently helping major brands like Three Ireland, Cancer Research UK and Havas Helia to analyse and tailor their content. In light of its recent public beta launch, the software has been riding a gargantuan wave of interest and success from users reporting its effectiveness.

This effectiveness relates to the power of Toneapi in uncovering the emotions in pieces of text. This emotional unearthing allows advertisers to detect the emotion of their content and alter it accordingly based on their pre-defined goals.  The software also offers recommendations from a piece of text in real time, allowing quick and nuanced editing of content.

As a result, the technology can help augment Content Marketing by providing a way to analyse and edit the emotional levels of content.

Click here to discover more about Toneapi’s usefulness.

Source: http://www.thedrum.com/